Metapack partners with Anatwine to enable brands and retailers globally to provide a personalised and seamless delivery experience

Providing consumers with further choice and convenience in delivery options

LONDON – September 9th, 2015 The global online fashion platform Anatwine, announces it has signed a partnership agreement with leading provider of delivery management solutions Metapack. The partnership will see the two fast moving tech companies collaborate to enable brands and retailers on Anatwine’s revolutionary global fashion network the ability to offer consumers a seamless and personalised delivery experience in line with increasing customer expectations.

With delivery playing an increasingly important role in driving customer loyalty and conversion in eCommerce shopping, Metapack’s technology will be integrated with the Anatwine platform as a key component of its innovative network proposition. The partnership will result in brands and retailers being able to provide further choice and convenience in delivery options, ensuring they keep pace with ever increasing consumer demand for flexibility, whether it’s next day or same day delivery, click and collect or a different pick-up option.

Bruce Fair, Chief Revenue Officer, Metapack Group, highlights the strong potential of this partnership: “The fashion retail industry is increasingly appreciating that delivery is a key differentiator in driving consumer loyalty, increasing conversion and exceeding customer expectation. As such, many retailers are looking at innovative ways to make delivery more cost-effective whilst providing customers with greater options and a higher level of flexibility. Our integration with Anatwine will help ensure that the brands and retailers on Anatwine can meet their delivery promises to customers, regardless of delivery method or location, and that each and every order provides a seamless and personalised delivery experience. We very much look forward to seeing where our work with Anatwine will take us.”

Anatwine overcomes the constraints of the traditional forecasted buying model by connecting in real-time brands’ and retailers’ business systems through a single integration. Crucially, this enables the retailer to present the brand’s optimal stock mix to its customers at all times and allows the brand to fulfill the retailer’s online orders within the boundaries of the retailer’s clearly defined Service Level Agreement (SLA).

Chris Griffin, CEO and Founder, Anatwine, adds: “In a market increasingly dominated by the quality of the overall customer experience, from the online stock mix and personalisation through to delivery, no retailer wants to be left behind. Our partnership with Metapack will provide the brands and retailers on our network with the competitive edge they are looking for in terms of driving consumer loyalty through effective delivery methods.

“Both fashion retailers and brands alike now have the potential to exploit a real-time, global network to collaborate and innovate in order to deliver the perfect, personalised product mix for consumers. This approach will not only drive up engagement, market perception and profitability, but the benefits of real-time merchandising supported by a consistent experience for the customer, of which delivery is a key component, is hugely financially rewarding for both brands and retailers.”

About Metapack
Metapack is the leading provider of delivery management solutions to retailers and retail delivery partners across the world. Our Metapack Manager platform integrates to hundreds of carriers and thousands of delivery services such as Next Day, Click and Collect, Locker Boxes and International Delivery – ensuring that retailers can offer their customers a better choice in delivery service.

For each and every order, Metapack identifies the most appropriate delivery service for that particular customer, providing a seamless and personalised delivery experience, whilst removing manual and time consuming processes in the retailer’s warehouse. Using Metapack enables retailers all over the world to strengthen their delivery proposition, generate customer loyalty and website conversion through delivery and ensure every customer has the best delivery experience possible. Operating at the heart of eCommerce for more than 15 years, we have a proven track record of helping the retail industry to keep pace with consumer demand for online shopping.

We serve millions of consumers every year, working with carriers and 3PLs to open new international trade lanes and opportunities. Backed by Index Ventures and former Tesco CEO Sir Terry Leahy, the Metapack Group works with many of the top global retail brands (including 80% of the UK’s leading retailers), customers include Marks & Spencer, John Lewis, House of Fraser, ASOS, B&Q, Tesco, Halfords, eBay, Urban Outfitters and many more. Metapack has a global footprint with offices in the UK, Germany, France, Poland, Spain, Netherlands, US & most recently Hong Kong – helping retailers in all markets to capitalise on the trends in cross border trade.

About Anatwine
Anatwine is a technology and services company that integrates leading fashion and apparel brands with online fashion retailers globally, representing the future of online fashion retail.

The Anatwine global fashion network connects brands’ and retailers’ business systems through a single integration, enabling collaboration and innovation to create the optimal online stock mix; drive increased sales and sell through; deliver enhanced brand exposure and consistent customer experience.

Anatwine was founded in 2013 by online fashion retail pioneer, Chris Griffin as the concept for a better way for retailers and brands to collaboratively increase customer loyalty, revenue and profits. Clients include top international retailers and brands including Zalando, The Iconic, House of Fraser, Adidas, Next and Supergroup.

Since its establishment, Anatwine has grown exponentially, at a rate of over 2000% compound growth annually. The company employs over 50 people in the UK, with offices in London and Cheltenham. Amongst its board members Anatwine counts Chairman Robert Willett, former CEO Best Buy International and global managing partner, Accenture Retail Practice; Sir Terry
Leahy, former CEO Tesco; David Schneider, CEO Zalando; and top retail analysts Bill Currie and Iain McDonald.