New Metapack-Bleckmann Partnership Brings Extended Choice to European Retail Customers

Co-operation makes cross-border eCommerce a reality

LONDON November 24th, 2015Metapack, the global leader in eCommerce delivery technology, has today announced that Bleckmann, a leading provider of fashion & lifestyle logistics specialising in retail and eCommerce, will use Metapack Delivery Management solutions across all of its European operations to support its growing international customer base

Bleckmann selected Metapack due to its extensive number of carrier integrations, which combine to create the largest carrier label library in the world. Access to this will enable Bleckmann to provide differentiated agile transportation services to its customers across the globe with minimal effort.

With customer experience at the top of every retailer’s agenda, the pressure is on to match the needs of consumers with the opportunities afforded by the digital revolution and a key component of this is the optimisation of delivery services.

“Consumers want to be enabled by a range of delivery options, rather than hampered by a lack of choice,” explained Ton ter Laak, Vice President of Northern Europe at Metapack. “As the advancement of technology progressively breaks down the geographic borders in eCommerce, it’s essential that retailers can differentiate themselves from the competition by rapidly turning their ideas into realistic services that exceed their customers’ expectations.”

The partnership will open new opportunities to match local as well as international carriers with retailer’s needs. “Beyond the global carrier leaders are specific local “heroes”, carriers that dominate their own local markets and have a strong brand identity with consumers. However, because they are domestic, many international retailers may not know how to engage and take advantage of their offering.” Ton ter Laak continued.  “By working together with Bleckmann we will enable retailers from all around the globe to seamlessly engage with local carrier “heroes” to be able to offer truly differentiating delivery options as well as providing them with new services like tracking and tracing, Business Intelligence and return functionality, ” said ter Laak.

Prior to the new alliance, Bleckmann lacked the right technical solution to manage the increase of usable carriers, relying on a reactive approach to carrier integration which was costly and time intensive. Responding to its customers’ requests for greater flexibility in order to provide a satisfying consumer experience, Bleckmann’s partnership with Metapack has turned the former process on its head. Now, when a retailer requests new a new carrier service, Bleckmann will have instant access to the carrier integration which means they can react quickly to meet their retail client’s needs.

“All parties in this arrangement benefit because we are all operating on a global level,” said Stephen Booth, Director Carrier Management at Bleckmann. “It will now be easier to collaborate in a mutually beneficial three-way partnership between Bleckmann, our customers and carriers, supported by Metapack, to ensure the right solution is always available at the right time, on or off-line.”

About Metapack

Founded in 1999, Metapack helps eCommerce and delivery professionals to meet with consumer’s growing expectations of delivery, whilst maintaining and optimising operational efficiency. Metapack’s SaaS solution offers a wide range of personalised delivery services, from global order tracking to simplified return procedures, thanks to a catalogue of 300 carriers and 3,500 services available in more than 200 countries. Thanks to Metapack, more than 400 million packages are sent annually worldwide by many of the leading eCommerce retailers such as ASOS, House of Fraser, John Lewis, Wiggle, Marks & Spencer, Sports Direct, Halfords and Tesco.

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Metapack Media contact

Julie Kirby

Ascendant Communications

07956 955625