How Nu Skin Streamlined European Delivery Operations with Metapack

When scaling reveals the gaps

The challenges were multifaceted. Managing individual carrier integrations across different European markets consumed resources that could have been better spent elsewhere. Customers in some regions simply didn’t have access to the delivery options they expected—particularly PUDO locations, which are increasingly popular across Europe.

Nu Skin’s in-house solution created several pain points:

• Limited carrier and delivery options in specific markets making it difficult to meet customer expectations
• Restricted PUDO availability in most European markets, despite growing customer demand
• Inflexible infrastructure that couldn’t easily accommodate new carriers or delivery methods
• Increased customer service pressure from delivery-related enquiries and limitations

For a company operating globally with markets spanning North America, Europe, Asia, and Latin America, the need for a scalable solution became clear.

Finding the right platform for European complexity

Nu Skin evaluated several delivery management platforms, searching for one that could handle the intricacies of European logistics whilst providing room to grow.

What Nu Skin needed

The requirements were specific:

• Centralised carrier management across multiple European markets
• Dynamic delivery options at checkout, including PUDO
• Better control over shipping performance
• Flexibility and ease of integration with existing systems

“We were looking for a platform that could centralise carrier management, offer dynamic delivery options at checkout (including PUDO), and provide better control over shipping performance,” Sagi explained. “Flexibility and ease of integration were key priorities.”

Why Metapack stood out

Metapack emerged as the clear choice, distinguished by its extensive carrier network, strong European presence, and proven track record handling complex delivery operations. With access to over 350 carriers and 4,000 carrier services through a single integration, the platform offered the breadth Nu Skin needed without the overhead of managing dozens of individual carrier relationships.

The company implemented Metapack in April 2024, initially focusing on European operations where delivery complexity was most acute.

Simplifying integration, expanding options

The shift from managing individual carrier integrations to Metapack’s unified platform delivered immediate operational benefits. Rather than maintaining separate relationships and technical integrations, Nu Skin now manages seven carriers through a single interface, with access to over 100,000 PUDO locations across Europe.

“Metapack’s single integration approach significantly simplified the process, saving us time and resources compared to managing individual carrier integrations,” Sagi said. “Previously, integrating a new carrier took at least two months. Now it takes about a week, provided the carrier or shipping option is already available in Metapack’s system.”

Intelligent carrier allocation

One of the most significant changes came from Metapack’s intelligent carrier allocation capabilities. Rather than using fixed rules, the platform dynamically assigns each order to the most appropriate carrier based on route, service availability, cost, and performance data.

“It ensures that every order is assigned to the best carrier for that route, which has improved efficiency, reduced costs, and enhanced customer satisfaction,” Sagi noted.

Transforming the checkout experience

Before implementing Metapack’s Delivery Options, customers were unable to view alternative delivery methods or select between home delivery and PUDO locations. The lack of transparency and flexibility affected the overall customer experience.

With Delivery Options, the checkout experience changed dramatically:

• Customers now see accurate delivery options tailored to their location
• Multiple delivery methods available, including home delivery and PUDO locations
• Increased flexibility in markets where alternative delivery options are preferred
• Improved customer confidence at checkout

“Customer feedback has been very positive. Many appreciate the ability to choose between home delivery and PUDO options, especially in markets where flexibility is key.” -Zoltan Sagi, Freight & 3PL Operations Manager

Opening new markets

The platform also enabled Nu Skin to expand service offerings to previously underserved regions. For Portuguese islands, a sea freight option became available through Metapack, allowing the company to deliver a broader range of products to those territories—something that wasn’t feasible with their previous setup.

The impact across operations

The results manifested across multiple dimensions. Shipping costs decreased through more intelligent carrier allocation and access to competitive rates across Metapack’s network. Customer service enquiries related to delivery issues declined as tracking and delivery performance improved.

Key improvements

• Cost savings: Reduced shipping costs by approximately 3% through intelligent carrier allocation and competitive rates
• Integration speed: Cut new carrier integration time from two months to approximately one week
• Carrier consolidation: Unified seven European carriers under a single integration point
• Customer choice: Gave shoppers access to over 100,000 PUDO locations across Europe

Peak performance when it matters most

Perhaps most critically, Metapack’s infrastructure supported Nu Skin through peak periods—those high-stakes moments when promotional campaigns drive volume spikes and delivery performance directly impacts customer satisfaction.

“Metapack has been critical during peak periods by enabling dynamic carrier allocation and ensuring capacity through multiple carriers. This flexibility allows us to scale quickly without compromising service levels.” -Zoltan Sagi, Freight & 3PL Operations Manager

The platform’s ability to distribute volume dynamically across carriers meant Nu Skin could handle seasonal peaks and promotional campaigns without the operational stress that had previously accompanied these periods.

A foundation for European growth

For Nu Skin, Metapack has become more than just a delivery management platform—its infrastructure enables the company to operate efficiently across diverse European markets whilst maintaining the customer experience standards expected of a premium brand.

The centralised approach to carrier management allows for faster decision-making and more efficient processes overall. The ability to dynamically allocate shipments based on real-time performance data means fewer issues and better outcomes for customers.

“Metapack has transformed our delivery operations by making them more efficient, cost-effective, and customer-centric.” -Zoltan Sagi Freight & 3PL Operations Manager

Advice for other enterprise retailers

For enterprise retailers and 3PLs evaluating delivery management platforms, Sagi offers straightforward advice based on Nu Skin’s experience: “I would recommend Metapack for its ability to optimise carrier management, improve operational efficiency, and enhance the customer experience.”

As Nu Skin continues expanding its European operations, the foundation Metapack provides—with its extensive carrier network, intelligent allocation capabilities, and scalable infrastructure—positions the company to meet growing complexity without proportionally increasing operational overhead.

Discover how Metapack can streamline your multi-carrier operations and scale with your business. Contact our team to learn more.