AI in Marketing: Transforming Retail in 2024

AI in Marketing: Transforming Retail in 2024

The fusion of digital and physical shopping has carved the path for an omnichannel approach in retail, fundamentally changing how sellers connect with their customers. This transformation is primarily driven by advanced technologies and the shifting expectations of...
The Future in Your Cart: How Omnichannel is Redefining Shopping

The Future in Your Cart: How Omnichannel is Redefining Shopping

A transformation is underway in the world of retail, led by evolving customer expectations and advanced technologies. This has ushered in an era where £52 billion of online sales have depended on brick-and-mortar stores, signalling the importance of a holistic...
SFS Retail: Putting your stores to work in the ecommerce boom

SFS Retail: Putting your stores to work in the ecommerce boom

Much of the pandemic-fueled ecommerce growth is here to stay. According to our research, 86% will continue shopping more online long after COVID-19. The pressure is on for physical stores to earn their keep within omnichannel retail. Many top retailers are responding...
Ecommerce in the next normal: the new role of the store

Ecommerce in the next normal: the new role of the store

As COVID-19 lockdowns gradually start to ease, the question on everyone’s lips is: will customers go back to stores? Consumers will always want to shop in-store. And yet, a large portion of ecommerce growth is expected to stay. According to our own research, 86%...
7 steps to move your Brick and Mortar store online during COVID

7 steps to move your Brick and Mortar store online during COVID

As countries around the world continue to grapple with COVID-fueled closures, more customers than ever are doing their shopping online. In many cases, this shift will be a permanent one, with Accenture predicting delivery companies will retain up to 50% of the peak...