Returns are increasingly seen as the next big obstacle to overcome in eCommerce delivery. New original research by Gartner in collaboration with MetaPack shows that customers often hesitate to purchase goods online as they are afraid of a complicated or costly returns process that takes the joy and convenience out of online shopping. A whopping 83% of consumers would shop more at a retailer that made the returns process easy. What is more, this figure was independent of the age or shopping habits of the consumer, meaning that improving the returns process would benefit all consumers.
Learn how a good returns process encourages purchase and maintains customer satisfaction.
The session included as well an overview of how MetaPack can help your business keep up with consumer demand and to ensure a fluid returns process.