Metapack Ecommerce Benchmark Report 2026: How AI is Reshaping Competition, Delivery, and the Path to Purchase
Ecommerce has reached a decisive turning point. For years, the industry focused on optimising for human behaviour—better websites, faster checkout flows, smarter pricing, and more flexible delivery options. In 2026, ecommerce is entering a new phase where retailers are no longer competing only for human attention. Artificial intelligence is now impacting how products are discovered, […]
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