The ecommerce landscape is transforming. Five years after the pandemic accelerated its growth, we’ve reached a critical inflection point. It’s no longer just about digital dominance; it’s about mastering the omnichannel experience. Our new Ecommerce Delivery Benchmark Report 2025 reveals the key trends shaping the future of online retail and provides actionable insights to help your business thrive.

The Shift: Beyond Digital Dominance to Omnichannel Excellence

Consumers are changing. While online shopping remains crucial, physical retail is rebounding, with younger shoppers embracing a seamless blend of online and in-store experiences. In 2025, 46% of shoppers plan to increase in-store visits, while only 31% anticipate boosting online purchases. This underscores the need for a unified commerce strategy that seamlessly integrates all channels.

The Stakes: Adapt or Fall Behind

The ecommerce market is maturing. Growth is slowing, competition is intensifying, and rising costs are squeezing margins. Consumers are more selective, demanding relevance, speed, and seamless delivery. Businesses that fail to adapt risk falling behind.

The Opportunity: Unlocking Growth in a New Era

Our report, based on surveys of 8,000 consumers and 400 retail executives across eight global markets, identifies the crucial forces reshaping ecommerce and outlines key strategies for success. These include:

  • Prioritizing unified delivery: Streamlining logistics is no longer a back-office function, but a crucial component of customer satisfaction and cost control.
  • Creating tailored experiences: Personalization is key. Leveraging AI to understand customer preferences and deliver relevant offers will be a major differentiator.
  • Embracing cross-border growth: Global expansion offers significant opportunities, but requires careful planning and agile networks.
  • Leveraging strategic partnerships: Scaling efficiently often means partnering with 3PLs, marketplaces, and other key players.
  • Mastering omnichannel fulfillment: Bridging the online and offline worlds, potentially through micro-fulfillment hubs, is essential.
  • Turning returns into a positive: A smooth return process can build loyalty, while a cumbersome one can drive customers away.
  • Harnessing advanced technologies: AI, predictive analytics, and other technologies are transforming operations and creating new efficiencies.
  • Integrating with marketplaces: Marketplaces offer vast reach, but retailers must balance this with maintaining their brand identity.
  • Capitalizing on social commerce: Platforms like TikTok and Instagram are becoming increasingly important sales channels, especially for reaching younger demographics.
  • Focusing on post-purchase engagement: The customer journey doesn’t end at checkout. Building relationships through personalized follow-ups is critical for retention.

Key Findings & Trends:

  • Omnichannel is King: Younger consumers expect seamless integration between online and offline channels.
  • AI is Essential: Tech trailblazers using AI across logistics, supply chains, and marketing see 3x growth.
  • Social Commerce is Booming: 74% of Gen Z plan to shop on social media in 2025.
  • Marketplaces Matter: They offer unparalleled reach and scalability.
  • International Expansion is Key: 73% of online businesses plan to explore new markets.
  • Delivery and Returns are Critical: Meeting evolving expectations is crucial for customer satisfaction.

Download the Report & Prepare for the Future

The Ecommerce Delivery Benchmark Report 2025 provides the insights you need to navigate this new era of retail. Download the full report to:

  • Understand the key trends shaping the future of ecommerce.
  • Identify the challenges and opportunities facing retailers in 2025.

Ready to Talk Delivery?

Metapack is here to help you optimize your delivery strategy and unlock your full potential. Schedule a free demo today to see how our solutions can empower your business. Don’t just survive the future of ecommerce – thrive in it.

Benjamin Jenkins
Benjamin Jenkins
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