Feeling Hot Hot Hot: Turning Up the Heat on Summer Deliveries for Young Millennials
As young millennials hit online stores for their summer holiday wardrobes, their expectations for delivery are sky high, according to research from MetaPack.
Put simply, UK consumers aged 18-24 want their delivery fast and on their terms. Digital natives, who have grown up with fast and cheap internet access, expect their deliveries to operate in a similar manner, with 55% saying they value free delivery most and 33% stating that, for them, it’s all about speed.
UK parcel deliveries are likely to cross the 1 billion mark by the end of 2015 and consumer attitudes are rapidly changing. Gone are the days when consumers were willing to wait weeks for a package to arrive, especially among the new generation of consumers. Today’s 18-24 year olds increasingly want same-day delivery and 82% are keen to try it over the next year.
As they plan their summer holidays abroad, it seems this generation sees no limit to their online shopping with a majority shopping and getting deliveries from overseas.
With millennials so passionate about getting what they want when they want, woe betide the retailer who fails to deliver. A chunky 40% of those surveyed said they would tell the world about a bad delivery experience on social media.
This is the first in a series of infographics looking at consumer shopping behaviour, watch out for the next in the series entitled ‘Convenience is King’