{"id":686696,"date":"2025-10-07T00:00:00","date_gmt":"2025-10-07T00:00:00","guid":{"rendered":"https:\/\/www.metapack.com\/stories\/mountain-warehouse\/"},"modified":"2026-02-17T16:53:09","modified_gmt":"2026-02-17T16:53:09","slug":"mountain-warehouse","status":"publish","type":"stories","link":"https:\/\/www.metapack.com\/fr\/customer-stories\/mountain-warehouse\/","title":{"rendered":"Mountain Warehouse further enhances shipping operations to fuel future growth"},"content":{"rendered":"\n<p>Founded in 1997, Mountain Warehouse has established itself as the UK&#8217;s leading outdoor clothing company. It has stores worldwide and a growing customer base of over 5 million. The company continues to go from strength to strength. After record summer sales figures and launching its largest UK store, the company aims to open 50 more in 2024.<\/p>\n\n\n\n<p>As Mountain Warehouse continues to scale its business and attract new customers, the challenge lies in maintaining the consumer delivery experience that its customers have come to expect.<\/p>\n\n\n\n<p>Therefore, it required a partner who would enable it to further enhance its shipping infrastructure as it expands operations in several new markets, including North America, where it can continue to deliver great ecommerce experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-solution\">Solution<\/h2>\n\n\n\n<p>Mountain Warehouse has a long-standing relationship with Metapack, where it has already utilised Delivery Manager to simplify last-mile carrier integrations, automate parcel allocation, and streamline operations to reduce barriers and increase shipping efficiency.<\/p>\n\n\n\n<p>To support its plans to expand into new markets, it needed a solution that would ensure it could provide a strong customer ecommerce experience, from checkout to delivery.<\/p>\n\n\n\n<p>Mountain Warehouse selected Metapack&#8217;s Delivery Options solution, which uses real-time data from its shipping operations to provide its customers with accurate, convenient shipping options and exact delivery times. The solution also allows Mountain Warehouse to offer its customers more out-of-home delivery options, reducing the cost to serve.<\/p>\n\n\n\n<p>Mountain Warehouse also understood that to provide customers with the same delivery experience worldwide; it needed insight into carrier performance to make data-based decisions regarding carrier and service selection. It selected Metapack Intelligence to gain deeper insight into carrier performance, improve delivery success, and help keep its customer delivery promise wherever it delivers.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Now more than ever, we&#8217;re able to provide our customers with a greater choice of different delivery options and services that best suit their needs now and in the future.&#8221;<\/p><cite>Lisa Leadbetter, Global Carrier Manager at Mountain Warehouse<\/cite><\/blockquote><\/figure>\n\n\n\n<script src=\"https:\/\/fast.wistia.com\/player.js\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/y1hvmoxeff.js\" async=\"\" type=\"module\"><\/script><style>wistia-player[media-id='y1hvmoxeff']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/y1hvmoxeff\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style> <wistia-player media-id=\"y1hvmoxeff\" 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150ms; width: 100%; color: var(--wistia-player-icon-color) !important;\"><div data-handle=\"settingsButton_icon_wrapper\" class=\"w-vulcan-icon-wrapper\" style=\"box-sizing: border-box; height: 100%; position: relative; opacity: 1; transform: scale(1.001); transition: transform 200ms;\"><svg x=\"0px\" y=\"0px\" viewBox=\"0 0 40 34\" enable-background=\"new 0 0 40 34\" aria-hidden=\"true\" style=\"fill: none; height: 100%; left: 0px; stroke-width: 0px; top: 0px; width: 100%;\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M26.4 15.4H28.3C28.7 15.4 29 15.7 29 16.1V16.7C29 17.1 28.7 17.4 28.3 17.4H26.4C26 17.4 25.6 17.7 25.5 18.1L25.1 19.2C25 19.5 25 20 25.3 20.3L26.6 21.6C26.9 21.9 26.9 22.3 26.6 22.6L26.2 23C25.9 23.3 25.5 23.3 25.2 23L23.9 21.7C23.6 21.5 23.1 21.4 22.8 21.6L21.7 22.1C21.3 22.2 21 22.6 21 23V24.7C21 25.1 20.7 25.4 20.3 25.4H19.7C19.3 25.4 19 25.1 19 24.7V23C19 22.6 18.7 22.2 18.3 22.1L17.1 21.6C16.8 21.5 16.3 21.5 16 21.8L14.8 23C14.5 23.3 14.1 23.3 13.8 23L13.4 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class=\"w-vulcan-button-wrapper w-css-reset\" style=\"display: inline-block; height: 38px; position: relative; vertical-align: top; width: 45px;\"><button tabindex=\"0\" class=\"w-vulcan-v2-button w-css-reset w-css-reset-tree w-css-reset-button-important\" aria-label=\"Fullscreen\" title=\"Fullscreen\" style=\"background-color: transparent; border-radius: 0px; box-shadow: none; cursor: pointer; height: 100%; position: relative; transition: background-color 150ms; width: 100%; color: var(--wistia-player-icon-color) !important;\"><div data-handle=\"fullscreenControl_icon_wrapper\" class=\"w-vulcan-icon-wrapper\" style=\"box-sizing: border-box; height: 100%; position: relative; opacity: 1; transform: scale(1.001); transition: transform 200ms;\"><svg x=\"0px\" y=\"0px\" viewBox=\"0 0 40 34\" enable-background=\"new 0 0 40 34\" aria-hidden=\"true\" style=\"fill: none; height: 100%; left: 0px; stroke-width: 0px; top: 0px; width: 100%;\"><rect x=\"14\" y=\"13\" width=\"12\" height=\"8\" rx=\"1.5\" stroke=\"currentcolor\" stroke-width=\"2\"><\/rect><g stroke=\"currentcolor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M10 13V11C10 9.89543 10.8954 9 12 9H14\"><\/path><path d=\"M30 13V11C30 9.89543 29.1046 9 28 9H26\"><\/path><path d=\"M30 21L30 23C30 24.1046 29.1046 25 28 25L26 25\"><\/path><path d=\"M10 21L10 23C10 24.1046 10.8954 25 12 25L14 25\"><\/path><\/g><\/svg><\/div><\/button><\/div><\/div><\/div><\/div><div class=\"w-wistia-logo w-css-reset\" style=\"height: 38px; position: relative; pointer-events: none; white-space: nowrap; display: none; right: 0px; top: 0px;\"><\/div><div class=\"w-ellipsis w-css-reset\" style=\"height: 38px; position: relative; pointer-events: none; white-space: nowrap; display: none;\"><\/div><\/div><\/div><style id=\"wistia_75_style\" type=\"text\/css\" class=\"wistia_injected_style\">\n        @media (prefers-reduced-motion: no-preference) {\n          @keyframes w-control-bar-fade-in {\n            0% {\n              opacity: 0;\n              transform: translateX(50%) translateY(10px);\n            }\n            100% {\n              opacity: 1;\n              transform: translateX(50%) translateY(0px);\n            }\n          }\n        }\n      <\/style><\/div><div class=\"w-foreground w-css-reset\" style=\"height: 100%; left: 0px; pointer-events: none; position: absolute; top: 0px; width: 100%; z-index: 1;\"><div data-handle=\"contextMenu\" class=\"w-css-reset\" style=\"pointer-events: auto;\"><nothing><\/nothing><\/div><div data-handle=\"loadingHourglass\" class=\"w-css-reset\" style=\"pointer-events: auto;\"><nothing><\/nothing><\/div><div data-handle=\"focusOutline\" class=\"w-css-reset\" style=\"pointer-events: auto;\"><div class=\"w-focus-outline\" style=\"box-shadow: rgb(255, 255, 255) 0px 0px 0px 2px inset; border-radius: 0px; display: none; height: 100%; left: 0px; pointer-events: none; position: absolute; right: 0px; width: 100%;\"><\/div><\/div><div data-handle=\"reportAProblem\" class=\"w-css-reset\" style=\"pointer-events: auto;\"><\/div><\/div><\/div><style id=\"wistia_62_style\" type=\"text\/css\" class=\"wistia_injected_style\">\n      #wistia_chrome_37 #wistia_grid_57_wrapper .w-css-reset{font-size:14px;}\n#wistia_chrome_37 #wistia_grid_57_wrapper div.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper span.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper ul.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper li.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper label.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper fieldset.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper button.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper img.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper a.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper svg.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper p.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper a.w-css-reset{border:0;}\n#wistia_chrome_37 #wistia_grid_57_wrapper h1.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:2em;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper h2.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:1.5em;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper h3.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:1.17em;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper p.w-css-reset{margin:1.4em 0;}\n#wistia_chrome_37 #wistia_grid_57_wrapper a.w-css-reset{display:inline;}\n#wistia_chrome_37 #wistia_grid_57_wrapper span.w-css-reset{display:inline;}\n#wistia_chrome_37 #wistia_grid_57_wrapper svg.w-css-reset{display:inline;}\n#wistia_chrome_37 #wistia_grid_57_wrapper ul.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased;list-style-type:none}\n#wistia_chrome_37 #wistia_grid_57_wrapper ol.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased;list-style-type:none}\n#wistia_chrome_37 #wistia_grid_57_wrapper li.w-css-reset{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased;list-style-type:none}\n#wistia_chrome_37 #wistia_grid_57_wrapper ul:before.w-css-reset{display:none}\n#wistia_chrome_37 #wistia_grid_57_wrapper ol:before.w-css-reset{display:none}\n#wistia_chrome_37 #wistia_grid_57_wrapper li:before.w-css-reset{display:none}\n#wistia_chrome_37 #wistia_grid_57_wrapper ul:after.w-css-reset{display:none}\n#wistia_chrome_37 #wistia_grid_57_wrapper ol:after.w-css-reset{display:none}\n#wistia_chrome_37 #wistia_grid_57_wrapper li:after.w-css-reset{display:none}\n#wistia_chrome_37 #wistia_grid_57_wrapper label.w-css-reset{background-attachment:scroll;background-color:transparent;background-image:none;background-position:0 0;background-repeat:no-repeat;background-size:100% 100%;float:none;outline:none}\n#wistia_chrome_37 #wistia_grid_57_wrapper button.w-css-reset{background-attachment:scroll;background-color:transparent;background-image:none;background-position:0 0;background-repeat:no-repeat;background-size:100% 100%;border:0;border-radius:0;outline:none;position:static}\n#wistia_chrome_37 #wistia_grid_57_wrapper img.w-css-reset{border:0;display:inline-block;vertical-align:top;border-radius:0;outline:none;position:static}\n#wistia_chrome_37 #wistia_grid_57_wrapper .w-css-reset button::-moz-focus-inner{border: 0;}\n      #wistia_chrome_37 #wistia_grid_57_wrapper .w-css-reset-tree {font-size:14px;}\n#wistia_chrome_37 #wistia_grid_57_wrapper .w-css-reset-tree div{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper .w-css-reset-tree span{box-sizing:inherit;box-shadow:none;color:inherit;display:block;float:none;font:inherit;font-family:inherit;font-style:normal;font-weight:normal;font-size:inherit;letter-spacing:0;line-height:inherit;margin:0;max-height:none;max-width:none;min-height:0;min-width:0;padding:0;position:static;text-decoration:none;text-transform:none;text-shadow:none;transition:none;word-wrap:normal;-webkit-tap-highlight-color:rgba(0,0,0,0);-webkit-user-select:none;-webkit-font-smoothing:antialiased}\n#wistia_chrome_37 #wistia_grid_57_wrapper .w-css-reset-tree 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significantly improved Mountain Warehouse&#8217;s ability to enter new international markets.<\/p>\n\n\n\n<p>Since implementing Metapack Intelligence, Mountain Warehouse has seen over 70% reduction in contact-to-order (CTO) by utilising carrier performance data from Metapack.<\/p>\n\n\n\n<p>By placing data at the fingertips of the logistics team, the business has improved the efficiency of its transport planning and upheld contractual agreements with the ability to challenge KPIs around despatch. 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