The Boohoo Group is one of the world’s fastest growing companies, having built an impressive stable of industry leading brands including household names such as PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, and most recently Debenhams, Dorothy Perkins, Wallis and Burtons, in addition to the original boohoo and boohooMAN brands.<\/p>\n\n\n\n
When the group acquired two labels \u2013 Oasis and Warehouse \u2013 in the middle of 2020’s ecommerce boom, they needed to onboard an online delivery network as quickly as possible to take advantage of a peak season set to break all records and ensure the highest levels of customer satisfaction. It was also essential that this network be a global one, capable of supporting the group’s international business.<\/p>\n\n\n\n
Boohoo Group required a partner that could keep up with the group’s fast-paced and flexible operations with 100% reliability.<\/p>\n\n\n\n
\n“Delivery Manager helps us offer a wider range of delivery options which reflect how our customers want to receive their orders all over the world,” explains David Parsons, Head of Delivery Solutions at Boohoo Group.<\/p>\n<\/blockquote>\n\n\n\n
Solution<\/h2>\n\n\n\n
The Boohoo Group selected Metapack’s Delivery Manager platform to bring agility and scalability to the fulfillment process of its two new brands. The software allocates carriers, generates labels and prepares shipping documentation instantly, helping Oasis and Warehouse maintain swift and efficient operations.<\/p>\n\n\n\n
Delivery Manager allocates the most intelligent and cost-effective shipping options, drawing from the world’s largest library of 350+ carriers and 4,000+ delivery services. This is especially important to help Boohoo Group serve its growing international market. Because the software integrates directly with carriers, different services can be added effortlessly via a single API.<\/p>\n\n\n\n
“As we develop in different countries, we try to take a more localized view of delivery. And as our brand set extends, we also need to cater to different types of customers. Within our brands, a customer could buy a coat for \u00a3150 at Nasty Gal, or one for \u00a31500 at Karen Millen, and customers of each of these brands are going to expect a different type of delivery experience. With Delivery Manager we know that we have the choice available to meet the demands of our diverse customer base.”<\/p>\n\n\n\n
The speed and scope of the platform become especially important in periods of high demand. Delivery Manager can easily switch to different services if the existing fulfillment ecosystem gets overloaded, allowing Boohoo to deliver on its customer promise when it matters most.<\/p>\n\n\n\n
What’s more, the Boohoo Group’s existing brands already used Metapack Delivery Manager software. Selecting Delivery Manger for Oasis and Warehouse allowed the group to maintain consistency, transparency and efficiency throughout its entire global fulfillment network.<\/p>\n\n\n\n
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