{"id":688632,"date":"2021-06-30T18:08:13","date_gmt":"2021-06-30T18:08:13","guid":{"rendered":"https:\/\/www.metapack.com\/blog\/solutions-dexpedition-e-commerce-pour-une-croissance-durable\/"},"modified":"2025-12-10T16:47:51","modified_gmt":"2025-12-10T16:47:51","slug":"solutions-dexpedition-e-commerce-pour-une-croissance-durable","status":"publish","type":"post","link":"https:\/\/www.metapack.com\/fr\/blog\/solutions-dexpedition-e-commerce-pour-une-croissance-durable\/","title":{"rendered":"Solutions d’exp\u00e9dition e-commerce pour une croissance durable"},"content":{"rendered":"\n

Le moment n’a jamais \u00e9t\u00e9 aussi propice pour les PME du commerce \u00e9lectronique de se d\u00e9velopper et d’assurer une croissance mondiale. Selon nos propres recherches, 86 % des consommateurs continueront \u00e0 faire davantage d’achats en ligne bien apr\u00e8s la pand\u00e9mie. Et 42 % pr\u00e9voient de se rendre moins souvent dans les magasins \u00e0 l’avenir. Les opportunit\u00e9s abondent, du moins pour ceux qui peuvent capitaliser sur la demande de mani\u00e8re rentable et durable.<\/p>\n\n

Faites de la livraison votre diff\u00e9renciateur<\/strong><\/p>\n\n

L’exp\u00e9rience de livraison est le parcours entre le moment o\u00f9 l’on clique sur \u00ab\u00a0Envoyer\u00a0\u00bb et le moment o\u00f9 l’on re\u00e7oit sa commande, et elle est en train de devenir le diff\u00e9renciateur le plus important pour les d\u00e9taillants en ligne. Le plus r\u00e9cent rapport d’analyse comparative de la livraison e-commerce<\/a> de Metapack a montr\u00e9 que les consommateurs savent tr\u00e8s bien ce qui compte le plus. Lorsqu’ils h\u00e9sitent entre deux d\u00e9taillants, 67 % d’entre eux affirment que la commodit\u00e9 est le facteur le plus important. Cela signifie un \u00e9ventail d’options de livraison.<\/p>\n\n

\u00c0 mesure que les PME du commerce de d\u00e9tail se d\u00e9veloppent, la vari\u00e9t\u00e9 des options exig\u00e9es par leur client\u00e8le augmente \u00e9galement. Les PME du commerce de d\u00e9tail ambitieuses doivent trouver un moyen d’\u00e9tendre rapidement, mais durablement, leur proposition d’exp\u00e9rience de livraison, et c’est l\u00e0 que les solutions d’exp\u00e9dition e-commerce comme les logiciels de gestion des livraisons peuvent aider. La propre solution d’exp\u00e9dition de Metapack, Delivery Manager<\/a>, permet aux d\u00e9taillants d’acc\u00e9der \u00e0 un r\u00e9seau de services d’exp\u00e9dition adapt\u00e9s \u00e0 la taille de leur march\u00e9, avec la possibilit\u00e9 d’activer instantan\u00e9ment de nouveaux services via une seule API.<\/p>\n\n

R\u00e9duisez les co\u00fbts d’exp\u00e9dition gr\u00e2ce \u00e0 la comparaison des tarifs<\/strong><\/p>\n\n

L’acc\u00e8s est une chose, mais il y a aussi la question du co\u00fbt. Les PME ont besoin d’un r\u00e9seau plus \u00e9tendu de transporteurs, mais elles n’ont pas les volumes n\u00e9cessaires pour b\u00e9n\u00e9ficier des tarifs r\u00e9duits que les grandes entreprises de vente au d\u00e9tail obtiennent. Il appartient \u00e0 l’intelligence des solutions d’exp\u00e9dition e-commerce de garantir des tarifs d’exp\u00e9dition durables \u00e0 mesure que les PME se d\u00e9veloppent.<\/p>\n\n

La propre solution de Metapack, Delivery Manager, utilise des r\u00e8gles d’exp\u00e9dition pour s\u00e9lectionner automatiquement le service qui peut offrir le meilleur prix tout en r\u00e9pondant \u00e0 toutes les exigences de la commande et aux exigences du service de livraison, par exemple \u00e9conomique, le jour suivant ou le jour d\u00e9sign\u00e9. De plus, Delivery Manager effectue ce processus dans un d\u00e9lai tr\u00e8s court de 300 millisecondes.<\/p>\n\n

Prot\u00e9gez votre promesse de livraison<\/strong><\/p>\n\n

Dans notre rapport d’analyse comparative de la livraison e-commerce 2021, 81 % des consommateurs d\u00e9clarent avoir v\u00e9cu une mauvaise exp\u00e9rience de livraison l’ann\u00e9e derni\u00e8re<\/a>. C’est 5 fois plus que l’ann\u00e9e pr\u00e9c\u00e9dente. Ce sont des exp\u00e9riences comme celles-ci qui peuvent d\u00e9tourner d\u00e9finitivement les clients nouvellement acquis.<\/p>\n\n

Les solutions d’exp\u00e9dition e-commerce comme Delivery Manager peuvent aider les d\u00e9taillants \u00e0 prot\u00e9ger leur promesse de livraison, une fois de plus gr\u00e2ce aux r\u00e8gles d’exp\u00e9dition. Dans ce cas, la logique v\u00e9rifie des facteurs tels que les heures limites d’entrep\u00f4t, le poids et les dimensions des colis, les adresses de livraison et les r\u00e8gles commerciales afin d’\u00e9viter l’attribution \u00e0 un service qui ne peut pas livrer.<\/p>\n\n

Cette capacit\u00e9 peut \u00e9galement servir d’outil de contingence dans les p\u00e9riodes critiques telles que les p\u00e9riodes de pointe, par exemple en d\u00e9tournant l’allocation en cas de panne d’un transporteur. Cela aide les PME du commerce de d\u00e9tail \u00e0 maintenir une disponibilit\u00e9 et une fiabilit\u00e9 maximales, m\u00eame pendant les p\u00e9riodes les plus charg\u00e9es.<\/p>\n\n

Il n’y a jamais eu autant d’opportunit\u00e9s dans la nouvelle normalit\u00e9 du commerce de d\u00e9tail, mais la concurrence pour r\u00e9ussir reste f\u00e9roce. Les PME qui se hisseront au sommet seront celles qui pourront d\u00e9velopper leur exp\u00e9rience de livraison rapidement, mais de mani\u00e8re durable, et surtout efficace.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le moment n’a jamais \u00e9t\u00e9 aussi propice pour les PME du commerce \u00e9lectronique de se d\u00e9velopper et d’assurer une croissance mondiale. Selon nos propres recherches, 86 % des consommateurs continueront \u00e0 faire davantage d’achats en ligne bien apr\u00e8s la pand\u00e9mie. Et 42 % pr\u00e9voient de se rendre moins souvent dans les magasins \u00e0 l’avenir. Les […]<\/p>\n","protected":false},"author":6,"featured_media":688629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-688632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSolutions d'exp\u00e9dition e-commerce pour une croissance durable - Metapack<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.metapack.com\/blog\/ecommerce-shipping-solutions-for-sustainable-growth\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solutions d'exp\u00e9dition e-commerce pour une croissance durable\" \/>\n<meta property=\"og:description\" content=\"Le moment n’a jamais \u00e9t\u00e9 aussi propice pour les PME du commerce \u00e9lectronique de se d\u00e9velopper et d’assurer une croissance mondiale. Selon nos propres recherches, 86 % des consommateurs continueront \u00e0 faire davantage d’achats en ligne bien apr\u00e8s la pand\u00e9mie. Et 42 % pr\u00e9voient de se rendre moins souvent dans les magasins \u00e0 l’avenir. 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