{"id":686553,"date":"2021-04-21T00:00:00","date_gmt":"2021-04-21T00:00:00","guid":{"rendered":"https:\/\/www.metapack.com\/stories\/river-island\/"},"modified":"2026-01-28T13:08:15","modified_gmt":"2026-01-28T13:08:15","slug":"river-island","status":"publish","type":"stories","link":"https:\/\/www.metapack.com\/de\/customer-stories\/river-island\/","title":{"rendered":"River Island Drives Huge Efficiency Gains with Metapack"},"content":{"rendered":"\n<p>With 350 stores across Europe, Asia and the Middle East and six dedicated websites in four currencies, River Island is known as a global leader in stylish, affordable fashion. As more and more customers are purchasing online, the retailer understood the importance of becoming equipped to meet the demands of shifting consumer behaviour, especially across borders.<\/p>\n\n\n\n<p>Metapack enabled River Island to adopt a rule-based approach to delivery, which in turn led to \u00a33 million in cost savings based on the decreasing average delivery cost, lower customer service interactions and lower lost parcels.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/www.metapack.com\/wp-content\/uploads\/2026\/01\/Capture-1024x523.png\" alt=\"\" class=\"wp-image-694729\" srcset=\"https:\/\/www.metapack.com\/wp-content\/uploads\/2026\/01\/Capture-1024x523.png 1024w, https:\/\/www.metapack.com\/wp-content\/uploads\/2026\/01\/Capture-768x392.png 768w, https:\/\/www.metapack.com\/wp-content\/uploads\/2026\/01\/Capture.png 1435w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>River Island partnered with Metapack to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce time and resource demand<\/li>\n\n\n\n<li>Offer more choice and convenience in delivery options<\/li>\n\n\n\n<li>Achieve greater flexibility in carrier allocation<\/li>\n<\/ul>\n\n\n\n<p>Download the case study to learn how Metapack enabled improvement on these key points and discover what quantifiable results River Island has experienced.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.metapack.com\/wp-content\/uploads\/2026\/01\/Metapack_River_Island_Case_Study.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Case Study<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe simplicity that the Metapack solution offers has made it more feasible to implement innovative and dynamic new delivery solutions as they become available.\u201d<\/p>\n","protected":false},"featured_media":686555,"menu_order":0,"template":"","meta":{"_acf_changed":false},"story-cats":[],"class_list":["post-686553","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>River Island customer story: delivery cost savings | Metapack<\/title>\n<meta name=\"description\" content=\"Read how River Island cut delivery costs by millions, improved flexibility and expanded delivery choice with rule-based carrier automation via Metapack.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.metapack.com\/customer-stories\/river-island\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" 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