{"id":686543,"date":"2020-09-30T00:00:00","date_gmt":"2020-09-30T00:00:00","guid":{"rendered":"https:\/\/www.metapack.com\/stories\/gorgeous-shop\/"},"modified":"2026-01-22T19:58:54","modified_gmt":"2026-01-22T19:58:54","slug":"gorgeous-shop","status":"publish","type":"stories","link":"https:\/\/www.metapack.com\/de\/customer-stories\/gorgeous-shop\/","title":{"rendered":"Gorgeous Shop: Driving Customer Retention Through Improved Logistics"},"content":{"rendered":"\n<p>Gorgeous Shop offers a huge selection of professional hair care, skincare and cosmetics, stocking more than 8,000 products supplied directly from over 100 brands including bareMinerals, Clarins, Decl\u00e9or, Elemis, K\u00e9rastase, L\u2019Or\u00e9al and Redken.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"373\" src=\"https:\/\/www.metapack.com\/wp-content\/uploads\/2020\/09\/Gorgeous-600x373-1.png\" alt=\"\" class=\"wp-image-694710\" style=\"width:1024px;height:auto\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>In the early days, Gorgeous Shop relied on a process of manual address data entry, which required order information to be imported into bespoke systems that varied from one courier to another. Manual procedures led to picking errors, addressing errors and manifesting issues. Seeking to minimise these inefficiencies, Gorgeous Shop turned to Metapack in 2009 to develop a more streamlined approach.<\/p>\n\n\n\n<p>Download the case study now to to learn more about how collaborating with Metapack helped Gorgeous Shop achieve amazing results in , such as increasing repeat purchase to 60% and significantly reducing errors in dispatches.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.metapack.com\/wp-content\/uploads\/2026\/01\/Metapack_Gorgeous_Shop_Case_Study.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Case Study<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMetapack has become a key component in the evolution of the business, allowing full visibility of our parcel movements and giving us the ability to measure courier performance.\u201d<\/p>\n","protected":false},"featured_media":686544,"menu_order":0,"template":"","meta":{"_acf_changed":false},"story-cats":[],"class_list":["post-686543","stories","type-stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - 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