The Black Friday weekend will likely be the period that sees the highest volumes of activity, though it is worth keeping in mind that the Christmas shopping period is actually comprised of multiple ‘mini-peaks’ that must also be planned for carefully.

This report provides a review of how industry is preparing for peak, as well as information on stakeholder responsibilities for ensuring the process is handled efficiently and effectively. It has been informed by debate from the IMRG delivery forum, which consisted of some of the UK’s top retail brands and the largest UK carriers, and was held by IMRG and MetaPack in early September.