Ton ter Laak holds the position of General Manager Europe at Metapack. He has more than 20 years’ experience in enterprise software businesses and has strong ties to the retail and eCommerce sector. After spending a decade in leading international Sales teams for multi-million-dollar companies like Metapack, Oracle and MicroStrategy in the Benelux, Nordics and the UK, Ton truly knows what it takes to drive sales revenue as well as how to enlarge a company’s market position. In his current role at Metapack he supports retailers and global brands to implement a truly multichannel e-business strategy by offering international trade-lanes and an optimized user experience for consumers when buying online. He also presents at international trade fairs, eCommerce events and has had several articles published in leading magazines in recent years. Ton holds a BSc in Applied Science.