Delivering your customer promise

With many retailers offering multiple delivery and collection options, the need to offer customers clear and flexible choice has never been so important. However, choice alone isn’t enough, customers expect to have the best possible experience from checkout to delivery. In addition, you want to understand how your delivery is performing; from dispatch and delivery success to returns management and carrier performance, and everything in between.


With hundreds of carriers and thousands of services, the ability to efficiently choose from them all and fully manage your delivery experience is impossible…  unless you are using MetaPack. For the world’s leading retailers, MetaPack provides the delivery technology platform to make it easy, secure, reliable and more efficient to deliver parcels to customers – no matter when they want them or where they are. MetaPack delivers your customer promise.

Single interface to carriers and services

Carrier and postal provider agnostic, MetaPack sits at the very heart of the delivery ecosystem. MetaPack gives you a single point of integration to over 450 carriers and 5,000 services from around the world, removing the burden of carrier integration and maintenance. You can dynamically produce labelling for any service, in any country and for any type of carrier through a web browser or via an API.

With full cross-border, direct injection and multi-leg capabilities, MetaPack supports your international deliveries, while ensuring cost effectiveness. MetaPack automatically produces international customs documentation including commercial invoice, packing list and forms CN22/CN23 in paper, label and electronic format. The MetaPack platform supports international carrier lanes to and from over 200 countries, and for many trade lanes we provide up to 40 carrier options. This comprehensive approach enables retailers to select a carrier on a parcel-by-parcel basis to give shoppers the best possible delivery experience.

Targeted, personalised delivery options

Forget unspecified delivery times and single delivery options, consumers now expect their products to be delivered when and where they want it. This has now become a key consideration in the purchase decision process, and meeting the ever-changing delivery needs of consumers has become a very real headache for retailers.

Providing available delivery options in real-time via an API, MetaPack enables retailers to offer delivery options, including home delivery, click & collect and pick-up & drop-off networks, based on the product details (such as size and weight), stock availability, destination, location and customer preference. This dynamic, flexible and targeted approach improves conversion and reduces basket abandonment by offering customers personalised options that suit their needs.

Comprehensive worldwide Track and Trace

Customers now expect accurate, consistent information about the status of their parcel, no matter where in the world it's coming from. Delivering a consistent experience to customers is no easy task as events and statuses vary greatly across carriers. 

To enable full end-to-end tracking, MetaPack translates over 25,000 status events across all carriers into 61 common events that are easily understood by consumers and customer service teams. This ensures Track and Trace information can be communicated to customers via email and SMS in a consistent way, regardless of who delivers the parcel, and ensures customer service teams are kept informed and can effectively manage any issues.

Carrier performance analytics

MetaPack Delivery Intelligence is designed for retailers, shippers and brands who want improved visibility and control of their customer’s delivery experience. It is a reporting and analysis tool that provides insight of your customer’s experience of delivery - right from despatch all the way through to the final mile. Retailers, brands and shippers can use MetaPack Delivery Intelligence to navigate an increasingly complex delivery landscape and manage their customer promise on delivery choice and performance.

Customer’s expectations on delivery choice and performance is becoming an increasingly important factor. In response to this, shippers are differentiating their offerings and contributing to an increasingly complex delivery landscape.