Yodel introduces catalogue tracking innovation

Yodel is launching an innovative catalogue tracking tool called Houndit to enhance its end-to-end parcel tracking system, providing retail clients with peace of mind that sales collateral is reaching the correct households 'Houndit for Catalogues' was jointly developed and implemented by Yodel and mobile solutions provider Skillweb to enable the cost effective means of tracking, tracing and reporting on the delivery of catalogues.

The technology solution will enable each catalogue to be quickly and effectively scanned as they move through the delivery process all the way to the doorstep, improving visibility and facilitating item tracking where it had previously been cost prohibitive. In addition, it will also allow for collection of data where successful delivery is not possible, using the local knowledge of the nationwide network of Yodel Neighbourhood couriers and specialised catalogue delivery agents, to provide added insight for retail clients. Yodel delivers 12 million catalogues on behalf of its clients each year.

David Jacobs, Head of B2C Development at Yodel commented: “This latest tool will streamline the catalogue delivery process, minimising courier interaction time whilst ensuring that the highest levels of management visibility and control are maintained. By providing a service that tracks each catalogue up until it is delivered to the door, we can provide assurance that households are receiving the appropriate collateral, which ultimately improves client and consumer satisfaction and contributes to increased sales revenue.”

Paul Ridden Managing Director of Skillweb said: “With specialised catalogue delivery agents each handling in excess of 4,000 catalogues alongside Yodel Neighbourhood couriers delivering both catalogues and parcels, a cost effective and efficient mechanism for tracking each delivery was required. We are working closely with Yodel to develop and implement ongoing enhancements to the existing end-to-end mobile communications system to help the company remain at the forefront of the home delivery sector.”