News

Dixons Group supports online sales growth by adding Royal Mail as a new carrier

15 August 2005

Dixons Group announced today that it has successfully added Royal Mail to its home delivery operation using MetaPack DMS (Delivery Management System). As a result, Dixons Group has introduced a more sophisticated service that ensures the delivery date and time promised to the customer is met.

The company says this commitment to their delivery proposition will continue to encourage online sales growth for its direct business, as customers look to purchase from brands that can provide ‘on-time delivery’, and with the introduction of more convenient delivery options, Dixons Group will also be able to significantly reduce carrier costs embedded in traditional delivery processes.

David Seeby, Head of Distribution and Supply Chain at Dixons Group, explains: "This decision forms part of our overall carrier management strategy which aims to provide a highly cost effective delivery service for all products. Dixons Group can now allocate orders under a kilo to Royal Mail using MetaPack DMS but should the goods be out of stock and the delivery date draws near, MetaPack DMS automatically selects an alternative carrier to ensure we meet the customers expectations".

MetaPack DMS uses a carrier selection method that considers the size, value, weight and postcode of the order being delivered and then selects the appropriate carrier based on the delivery promise given to the customer.

MetaPack DMS has allowed Dixons Group to fully integrate with 3 carriers and offer the broadest range of delivery options possible. Patrick Wall, CEO of MetaPack, said: "Offering a range of delivery dates and times helps to increase ‘right first time delivery. Those that invest wisely and make improvements in this area can expect increased sales conversion, better margins and reduced costs right across their operations".

About Dixons Group plc

Dixons Group plc is Europe's leading specialist electrical retailer. The Group operates two divisions, mixed electricals and computing and communications, in 13 countries. It trades through more than 1,400 stores across the UK, Ireland, the Nordic countries, France, Spain, Italy, Hungary, the Czech Republic and Greece. The Group's retail brands include Dixons, Currys and PC World in the UK and Ireland, The Link in the UK, Elkjøp in the Nordic countries, PC City in Spain, France, Italy and Sweden, UniEuro in Italy, Electro World in Hungary and the Czech Republic and Kotsovolos in Greece. The Group specialises in the sale of high technology consumer electronics, personal computers, domestic appliances, communication products and related financial and after sales services

About MetaPack

Established in 1999, MetaPack is the leading provider of delivery management solutions that promote best practice, transform online shopping and help retailers exceed customer expectations. MetaPack is the only company providing a single point of integration for all UK carriers and enables retailer to offer the widest range delivery options for online shoppers.

MetaPack provides delivery management solutions to blue chip retailers, including: Boots, B&Q, Comet, Currys, Dixons, Jessops, John Lewis, Mothercare, PC World, Screwfix and The Link. Information about MetaPack’s products can be found at www.metapack.com.