The William Currie Group was founded and is led by Bill Currie, a former number one rated city retail analyst and specialises in investments into retail & consumer companies. The Group’s investment portfolio is managed by Bill Currie and Iain McDonald, also formerly a number one ranked retail analyst. WCG has invested in a number of internet retail businesses, most notably Asos and QXL Ricardo, both of which led to multiple return cash exits. Bill founded the retail business, The Fragrance Shop, which he later sold to Peacock Group PLC.